Integration

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Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

On the last Hasbro-Press Meeting, Brian Goldner; the President and CEO of Hasbro mentioned that profits were low due to the fact that there were no Transformers Live Action Movies to boost the toy sales. But, now that there is one… guess? Oh yes! Here comes profit!

Hasbro issued a press release mentioning…

"As expected, top line momentum in our business began to build during the quarter, led by strong gains in the TRANSFORMERS brand, driven by TRANSFORMERS: Dark of the Moon, and BEYBLADE, as well as continued double-digit growth in the International segment," Goldner said. "We have continued to make important investments in our business which will help drive both top and bottom line growth in the future. In the third quarter we are launching key new initiatives, including the global introduction of KRE-O, our new construction brand, the addition of the SESAME STREET brand to our preschool business, and innovative new products in core brands such as FURREAL FRIENDS and LITTLEST PET SHOP."

But most of the profit from the third movie will be counted for the third quarter.

Licensing revenue associated with TRANSFORMERS: Dark of the Moon will begin to be recorded in the third quarter 2011.

Read the entire Press Release after the jump.

Original Source: Hasbro Reports Revenue and Earnings Growth for the Second Quarter 2011 - Transformer World 2005