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Originally posted by: Sol Fury @ TFW2005.com

Quote:

Japanese blog site Mame Gyorai has posted some more images from the International Tokyo Toy Show 2011 and these cute little critters were among the new stuff shown! Check them out to the left - it seems in Japan McDonalds gets the fast food premiums, and these make Optimus Prime a mack again - Big Mac, that is! Bumblebee, as appropriate for a yellow robot, hangs out in the fries, and a soda is shown in the background - what do you want to bet Ironhide jumps out of that one?

These as you can see seem to have a gimmick where the character "jumps" out of the food item, although my first thought on seeing them was the great old McDonalds McChangeables from the 80's. Could this be a spiritual successor to that great old promotion?

There's also some great other upcoming toy images on the blog - we've mirrored them here for your convenience, though be sure to click that link above to check out the whole wider Tokyo Toy Show coverage.

Original Source: McDonalds Japan Promotion - McChangeables Return! - Transformer World 2005