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Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

Variety has posted an article regarding the upcoming Universal Studios' Theme Park Ride; Transformers: The Ride.

The motion-based ride will tell an original "Transformers" story and use 3D animation, animatronics and the latest flight-simulator technology to place guests in the middle of a battle between the heroic Autobots and villainous Decepticons.

"We're always looking for ways to engage people and show our characters where people want to experience them," Aaron Archer, Hasbro's VP brand creative, brand design and IP development told Variety.

Chip Largman, senior VP of creative at Universal Studios Hollywood, calls the ride "a natural follow up to the films" that serves as "an extension" of what auds have already seen in theaters. "But it's not dependent upon your experience in seeing the film."

Given the popularity of the films, Hasbro is naturally eager to keep the property alive on the bigscreen, as well. Until more films are made, it has the ride to keep auds interested.

To do that, Hasbro enlisted Industrial Light and Magic to reprise its role from the films to create the photorealistic 3D characters and visuals and for the ride, and hired Peter Cullen to voice Optimus Prime and other actors from the series.

Read the entire article @ Variety.

Original Source: Transformers: The Ride - More Info: Peter's Back & Possible Future Live Action Movies Happening - Transformer World 2005