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Originally posted by: Joe Moore @ Toyark.com

Quote:

Warner Bros. and Mattel have agreed to extend their licensing deal for DC Comics based toys. Toy News Online reports that they have signed a multi-year deal that allows Mattel to produce toys based on all of the DC Comics characters. Below are a few quotes from the article.

Under the terms of the deal, Mattel has unprecedented access to the complete DC Comics vault of characters, which includes over a thousand Super Heroes and Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker.

The agreement also includes characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.

As part of the ongoing relationship, Mattel will develop toy ranges for Warner's upcoming films - the Dark Knight Rises on July 20th, 2012 and Man of Steel on June 14th, 2013, Man of Steel.

Future television-based collaborations include Warner Bros Animation’s series, Green Lantern: The Animated Series, along with ongoing product support for Young Justice.

In addition to the rights to existing DC Comics characters, animation and motion pictures, the extension includes Mattel’s rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement.

You can read the full article Here.... [Read More]

Original Source: Mattel and Warner Bros Extend Licensing Deal - Toyark.com - Action Figures and Toys